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About Us

Our Mission

We believe snacking should be exciting and fun, but also good for consumers and our planet.

That’s why we’ve made it our mission to become the world’s leading snack pellet manufacturer, creating innovative, sustainable, and market-leading healthy products that delight our customers and their consumers across the world.

Our Core Values

Our company is driven by our core values, which are at the heart of everything we do. We are:

Collaborative

Building strong partnerships with our customers, people, and communities.

Accountable

We lead with integrity and follow through with purpose.

Responsible

We care about the impact we make on our people, consumers, communities, and the planet.

Entrepreneurial

Innovation is at our core – we are always exploring new ingredients, processes, and technologies to shape the future of snacking.

Who We Are

Snack Creations is a global leader in healthy snack innovation – partnering with brands, manufacturers, and retailers to develop standout snack propositions that meet modern consumer demands.

Through close collaboration, long-term innovation partnerships, and a trusted supply of premium, plant-based raw materials, we help our customers stay ahead in an ever-evolving market.

With more than 60 years of manufacturing heritage – rooted in our origins as the snack division of Pasta Foods – we bring unmatched technical expertise, deep ingredient knowledge, and proprietary shape innovation. Combined with our extensive product range, we deliver world-class solutions that transform ideas into market-winning snacks.

Company History

1878
Clarkes Steam Mill Opened

Today this is the UK’s only dedicated semolina mill.

1956
Mac Foods Registered

This was the formation of three UK pasta producers and Clarkes semolina mill.

1964
Acquired by Rank Hovis McDougall (RHM)

Pasta Foods was born.

1972
Our Factory is Opened

We open our factory in Great Yarmouth.

1973
First Snack Pellet Produced

We produce our first snack pellet, the Wheat Crunchie.

1980
New Snack Lines Installed

We continue to install new snack lines to keep up with growing demand.

2003
Family Management Buy Out

Pasta Foods was subject to a family management buy out.

First Pulse-Based Snack Pellets

We develop our first pulse-based snack pellets.

2015
State-of-the-Art Factory Opened

We open a state-of-the-art pasta factory in Norwich.

2017
Lentil Curls Go Mainstream

Our lentil curl snack pellet goes mainstream in the UK.

2019
Snack Division Split

The snack division of Pasta Foods is split out and Snack Creations is formed.

Capacity Increased Significantly

Due to continued growth and success in our markets, both factories increase their capacity significantly.

Partner with us

Ready to turn your business dreams into reality?

Partner with us to access our proprietary market-leading manufacturing process and know-how to shape the snacking markets of the future.

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